The real hot gist is that Tiwa very recently landed a multi-million naira endorsement deal with world renowned soft drinks giant-PEPSI. The deal is another first in the whole of Africa.
She becomes the first ever artiste from Africa to be so endorsed by the world class brand. Already the commercial to launch her is in the works, so the massive unveiling would be happening soon.
This endorsement deal was inked about a month ago with her management company (323 Entertainment), long before joining Mavin Records. She joins mega-rap star Nicki Minaj, who also recently inked a multi-million dollar deal with Pepsi, Nicki is the new international face of Pepsi, while Tiwa is proudly carrying the flag of Africa. Other Pepsi stars who had gotten such endorsements in the past are the likes of Michael Jackson, Ray Charles, Janet Jackson, Aretha Franklin, Britney Spears, Christina Aguilera, Mariah Carey, Kanye West, Aishwariya Rai-ex Miss World and Amitabh Bachchan in India etc who were at a point the face of Pepsi.
Tiwa has only ever released 3 singles into the market- Kele Kele Love, Love me, Love me Love me and the mad fantastic collabo with Don Jazzy- Without my heart. But she has always being known in the industry has a prolific song-writer, one of her songs, written for Fantasia got nominated for a Grammy a while back and she has another song out now, written for American Sweetheart- MONICA on her new album- New Life. The song is titled ‘Catch Me’ and it’s one of the bonus tracks on the deluxe edition of the album.
Tiwa Savage is gradually getting set to take over the world. We wish her very well.
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