Nollywood: Social media is a game changer – Arike Gold
Nollywood actress, Folorunsho Adeola, popularly known as Arike Gold, has described social media as a game changer for the acting industry in Nigeria.
The thespian spoke about the platform’s benefits, particularly in reaching a global customer base.
She also added that the advent of social media has addressed the menace of underpayment in Nollywood.
Her words, “It was like that even before we got into the industry. When we got in, we had to do free jobs. Now, things have changed. We are in the age of social media. One can even be a celebrity on Instagram before being a celebrity on TV. Then we were doing it for our friends; now it has to come with money.”
Furthermore, Arike said, “I love social media. I want it to remain the way it is because I make money from it through my business. Most of my customers are in the Diaspora.”
The actress, who is also known for her keen fashion sense, revealed that her hair is the most valuable item in her wardrobe. “It is very expensive,” she noted.
Regarding her roles in Nollywood, Adeola explained that her appearance often varies depending on the script’s demands.
