Niniola gives reason for turning down juicy record deals
Nigerian singer, Niniola has shared her reasons for turning down juicy record deals to remain an independent artist.
According to the singer, unlike her colleague, she is mindful of the business side of music, which made her reject several offers.
In a recent interview, she said being an independent artist gives her creative freedom.
“I have been an independent artist for 10 years. There are pros and cons of signing with a record label. I have seen the business side of doing music which a lot of people don’t see, they just focused only on making music.
“Being an independent artist gives me the opportunity to also do what I want. I’m in charge of my creativity.
“A label wanted to sign me after my debut single but I was sceptical because I didn’t want anyone to switch my style. Because at that time, nobody was doing Afro-house. They can dictate what you do because they are the ones financing you.
“For me, creative freedom is one of the major pros of being an indie artist,” she said.
Niniola also disclosed that she’s an introvert but music brings out the extrovert in her.
