The Nigerian music industry and its celebs have witnessed a boom beyond expectations in recent times. It’s refreshing to see many people using their talents and getting recognitions, respect and remunerations that most of their predecessors never had.
The problem with these artistes is lack of diversity and originality. Everybody wants to make that huge hit at the expense of sacrificing their unique creativity. Their songs are getting sillier by the day.
With the current trend in the Nigerian music industry, where rhythm, rather than lyrical content, sells, music producers with knack for quality beats have become the power house for most singers.
Determined not to be left out of the glamour and fame that greet singers, some of these gifted hands on the music console have taken their trade higher by combining their production skills with lyrical wits.
Some schools of thought have it that it is because Nigerian musicians are always trying to be like American musicians instead of being themselves. Some say majority of Nigerian artistes are not versed and knowledgeable enough about the rudiments of music. Like some rightly mentioned, good music with good lyrics are not appreciated in Nigeria and therefore are less popular and less commercially viable when compared to the “ghetto kind” of music being played on air daily.
Some others believe that the problem is a worldwide phenomenon and it’s because a lot of young folks who patronise these artistes do not have the ears and patience to listen to good lyrics instead they prefer songs they can dance ‘alanta’ to. As long as the beat is good, people will buy the CD even if all what the artiste is saying is ‘dem mama’, ‘kolomental’, ‘swagga’ and other babbles. The bottom line is people enjoy mediocrity.
Like you might want to agree, the industry is more about entertainment and money making than the quality of materials, which is why most of the hottest artistes now will fade away in a couple of years because their music has no deep meaning. But artistes like Darey Art Alade, 2Face, Sasha, Asa and a few others will be respected, not just because they’re are top selling, but because the quality of their music is very good.
© 2014 Nigeriafilms.com
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