Ember Entertainment’s CEO and recording act, GT The Guitarman has made a shocking revelation that it is the young and current set of musicians that have revived the Nigerian music industry.
The soft spoken artiste confessed that since the advent of the current set of artistes in the industry, Nigerian music has gone on to be recognised at the international stage with the evident awards and collaborations.
“Some people will say the young musicians spoil the music industry, but they actually make it work. The industry was dead before they came to revive it. Though, the business model is what you can criticise, they were able to do it even though we killed music.
“CD sales should be an avenue for musicians to make money but the CDs are sold for peanuts. And to get promotion, it is something you pay for. It used to be that you give the media content and they give you promotion. Music has become a venture where if you don’t have money, you cannot go into it. You have to be able to push yourself on TV or else nobody will see you. I hope things will change some day,” he said.
With the likes of Davido, Wizkid, Vector, Olamide, Banky W, Flavour, Iyanya, J Martins, Tuface, PSquare Waje, Chidinma, Eva and others are the new generation of acts who have been able to put Nigeria on the international scene.
