Johnny crooner Yemi Alade is set to share her experience as Midem in Cannes hosts the first African forum on June 5, 2018.
Organisers of Midem have also launched its high-potential markets programme designed to assist music professionals from around the world.
The new initiative, according to its management, aims to foster bilateral exchanges between international and national music executives and sectors in order to facilitate the structuring and professionalization of the high-potential markets.
The four-day forum will be preceded by a series of industry meetings across four African countries, to support the structuring of the African music industry, stimulate discussions between African and international music stakeholders, and develop sustainable business models for African labels and artists in order to boost African music on a local and international scale.
“It is such an exciting time to be an artist and especially in Africa, where there are so many talented and creative musicians who are breaking boundaries and whose music travels throughout the world, ” says Yemi Alade.
“I’m very pleased to be part of the Midem African Forum and hope that sharing my experience as an artist will highlight the immense opportunities for African artists, not only in the continent, but globally,” adds the multi-award winning artist and fashion designer.
