As the year 2016 draws to an end, it has been good news for some Nigerian entertainers as some of them are either getting the endorsement deals renewed or signing new deals.
Just about a week ago, Nollywood actress, Belinda Effah, signed a deal with a cosmetic company to be the face of their product and now, her friend and industry colleague, Mimi Orjiekwe, has joined in smiling to the bank.
Mimi has just put pen to paper as she signs a multi-million naira endorsement deal with a cosmetic company which is already giving other brands a run for their money.
Despite the economic situation of the country, cosmetic companies have seen the need to penetrate the Nigerian market with their products as women try to look good and ageless due to the stress they go through in their daily activities.