The western nations have a monopoly of the media online and offline and they have been using their monopoly of the media to boost Western culture and to dictate the life styles of the rest of humanity and we have seen their monopoly of global commerce in most aspects of life.
Western fashion is often the first choice of other cultures in the world. Africans are the worst copycats of Western culture in haute couture, airs and graces and they have even gone as far as making sloppish parodies of Western shows and desperately trying to ape the American and Western European models and status symbols. We even use Western models to judge our native beauties at beauty pageants. The closer you are to the Caucasian the more likely you are to win a beauty pageant in AFRICA of all places!
The girls and women with dark skin often feel inferior to those with fair and light skin and resort to bleaching or the fancy word toning.
The fact that bleaching or toning is very common among dark-skinned Black girls and women is the proof of their inferiority complex in comparison to those who are fair and light skinned.