Adewale Ayuba, with stage name Ayuba, is a Nigerian singer. He was born on May 6, 1966 in lkenne Remo, Ogun State, Nigeria. He grew up as a child singer and by the age of eight, he had started singing at local Musical competitions and fiestas in lkenne Remo, Ogun State, Nigeria.
He is a distinct Fuji music artiste with a brand of Fuji that appeals to both the elite and lowly far beyond Nigerian shore. Unlike other Fuji artiste, he has many enviable academic degrees. A Diploma from Ogun State Polytechnic, an Advance Diploma from The University of Lagos and Associate degree from the Queensborough Community College in New York aside other Degrees with a Ph. D in waiting.
He is the first and only Fuji artiste so far to have had a taste of Kora Awards when he won two Kora Awards in 2005 with his collaboration with Germany-based Nigerian artiste, Ade Bantu. He likes reading and studying and has numerous artistes like Fela, KSA, I. K. Dairo, Ebenezer Obey, Ayinde Barrister, Kollington Ayinla, Haruna Ishola, Orlando Owoh, e.t.c . And on the foreign scene, Bob Marley and Celine Dion as role models.
Ayuba’s first album was IBERE (which means beginning in Yoruba). The album was released by Success Record in the mid 1980 with very limited success. After six unsuccessful albums, Ayuba and his young manager went in search of new ideas. In 1989 when Shina Peters was the “rave of the moment'”‘ the two young men carefully created a new brand of Fuji music fashioned after Shina’s Ace album.
According to sources aderohunmu suggested to Ayuba that in order to be successful, he needed to cancel his contract with Success Record. The advice paid off. In early 1990, Ayuba was signed on by Sony Music (Nigeria) to record an album. “Bubble” released in 1991, brought Ayuba into national prominence. The album was produced by Laolu Akins, the resident producer at Sony and the man behind Shina Peters successful albums.For the first time in history, a Fuji Music album dominated the scene, topping musical charts for six consecutive months, winning multiple awards at the Nigerian Music Awards, (NMA). It bagged Ayuba the coveted Artiste of the Year Award, including the Album of the Year Award, Song of the Year Award and Best Fuji Album of the Year Award – four in all. It sold beyond expectations and made Ayuba a mega- star artiste. Ayuba’s hi-tech instrumentation and distinct voice changed the face of Fuji Music.
For the first time in History, Fuji Music, which was hitherto ignored by the Nigerian Elite, was embraced by all and sundry. After the success of Bubble, Ayuba released a follow-up album; Mr. Johnson Play for Me (also on Sony Music Nigeria label) and this also became an instant success in 1992. He released another chart topping album,“Buggie D” was a run-way success. It instantly became a hit, winning multiple awards at the Fame Music Awards (FMA) and topping the music chart for several months. He was signed on by Q-badisc Record Company of U.S.A for a year contract and he released Fuji Time on the company’s label in 1996. In 1997, he released Fuji Dub on Agogo Music label in London, England. In 1998, he came back to Nigeria and released yet another successful album, Acceleration, on the Corporate Music label.
In 2000, he released a mega-hit Album, Turn Me On. Turn Me On broke music records in Nigeria. Indeed, Adewale Ayuba is a veteran to reckon with in the music industry who has helped position Nigeria in the international scene.
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