MTN Nigeria hardly uses established showbiz personalities for its television commercials.Reason? Globacom has cornered all the best hands in the industry as brand ambassadors.Even before then,known faces have been rare in MTN TVCs.
However,it seems MTN is taking a cue from Globacom lately and has decided to use these established faces for its TVCs.
First,veteran actress and television personality,Iyabo Lawani was used for the MTN N1 Billion promo and she is now unofficially called MTN brand ambassador.
Again,MTN is using top Nollywood comic actor,Nkem Owoh of Osuofia fame and Patience Ozokwor for another promo.
With this recent development,it seems MTN is finally signing on Nollywood stars as ambassadors.