Here are the six major reasons why Hollywood studios should be looking in the direction of Nigeria for production.
1. Large But Unsaturated Market:
Nigeria is the most populous African country (190 million), services by less than 50 cinemas.
2. Skilled But Affordable Workforce:
The cost of production in Nigeria pales in comparison to most countries, considering that most of the crucial skills required for movie-making are strongly present.
3. Vast, Untapped History & Culture:
Nigeria is gifted with over 250 ethnic groups, all complete with unique language, rich culture & history. The potential for an intricate web of stories & characters is limitless.
4. Media-friendly Govt:
Aside from the fact that film-related businesses now fall into the exempted class for tax purposes, the current administration, in the person of Vice-President Yemi Osinbajo is dedicated to promoting Nigeria’s potential as a prime destination for the global film community to invest.
5. Rapid Growth:
The total box office for Nigeria has pretty much doubled every year since 2016, even with a slight slowdown in 2018.
6. Thriving Local Content Slate:
Nigeria stands ahead of the African pack as one of the only nations where local content receives just as much attention as Hollywood, and in certain regions, more attention.
Layonu is former Account Manager with FilmOne Distribution Limited and now Project Coordinator with Pegasus Toronto, Canada
